Let's Get Real

Hello dearest gingis!

We know… you’ve been hearing a lot about preorders. Again and again. And trust us—we get it. It’s annoying and we wish we didn’t have to keep driving the point home, but it is crunch time. And this week, we wanted to take a moment to clue you guys into the real reason we keep talking about it:

1. ⁠It shows our publisher the book is moving, which means they’ll print more and stock more stores. Yay! Spreading the word is imperative for us.

2. Pre-orders count toward the New York Times bestseller list. And yes, that’s a dream—but also the KEY to us being able to write more books for you. Hint, hint, we are already dreaming up the next chapter. Ruminating on really fun things ahead. ;)

3. ⁠Eat Small Plates isn’t just a cookbook—it’s our love language. It is the physical manifestation of all the free work we’ve done over the years. We’ve never asked you to pay for our content. No Patreon, no subscription recipe service, nothing. This is the first time we are asking you all to support our work fiscally—and you’re not just supporting, you’re getting a beautiful cookbook in return. (Can’t wait to hear what you think!) And we cannot tell you enough how much it means to us.

4. AND with your pre-order you’ll get our Burekas 101 digital guide for FREE. So we don’t want you all to miss out on a really helpful handbook! We put it together just for preorder folks. It’s got dough recipes, fillings, toppings, and the full Buba Bureka NYC vibe. Now you can bureka like a pro—no matter where you are.

These recipes were cooked, tasted, tweaked, and loved by thousands of real people we’ve fed through our catering business—at weddings, holidays, Shabbat dinners, and everything in between.

It’s a family operation. Zikki and I poured our hearts into this book—our flavors, our story, our way of cooking and hosting. Now we finally get to share it with you. 

And here is a little SECRET!🤫 

If you order from Amazon, you’re getting the best deal possible thanks to the Pre-order Price Guarantee. Basically, if the price drops between now and launch, you get the lowest price. It’s like we teamed up with them to make sure you’re taken care of.

We’re beyond excited for you to see what’s inside Eat Small Plates—and your preorder means more than you know.

Let’s make it big.

With love,

Ben & Zikki